![]() ![]() The Gawker ethos is fadingĬonversations with more than a dozen current and former staffers over the past several weeks detailed a difficult integration that has chipped away the spirit and ethos of Gawker Media, founded 14 years ago by Nick Denton as two blogs covering media and tech gossip, which eventually evolved into the fiercely independent, proudly standoffish, endlessly navel-gazing media company targeted by Thiel and Hogan. Since transitioning over to GMG's Kinja publishing platform in January, the African-American digital magazine The Root has 35% more uniques each month than it did in the same months last year.įor many GMG employees, "challenging" is an understated description of the past several months. Other Fusion Media Group sites that were integrated into the GMG portfolio have thrived. ![]() Traffic to the sites has remained steady at about 90 million monthly unique visitors since he took over in October, certainly an accomplishment considering Fusion's notoriously poor online traffic and the loss of the 15 million to 16 million monthly uniques that Gawker's flagship website generated. Narisetti said last week that even after he had hired 53 new full-time staffers across the websites, the company remained under budget and on target to experience a 30% increase in revenue across the sites in one year. The CEO, who joined GMG in October from News Corp., rattled off top-line statistics that showed a company growing after a tumultuous multiyear legal battle with Hogan that took the company from a $250 million valuation to bankruptcy. Account icon An icon in the shape of a person's head and shoulders. ![]()
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